About Frithaland

Fritha Land is the brand of Fritha Lewin.

Fritha studied business and tourism at Napier, then went to study 3D digital animation at Glasgow School of Art before dropping out and moving to London and becoming a designer. She went on to study for her MA in Illustration under Andrew Foster at Central St Martins. This mix of 3D animation and various textiles from her childhood - tartan, cashmere that her grandmother wore, estate tweeds, a grandmother who was born in China and brought back many souvenirs and treasures from there, a mother who was born in Africa and loved patchwork, a hippy commune, sari fabrics in Leith - are all what has brought about this unique visual aesthetic.


As a graphic designer, Fritha has worked with brands such as Charlotte Tilbury, Jo Malone, Burberry, Lacoste and Google. Notably she has created large scale graphics for Google's Christmas party whose theme was the "Cosmic Circus." The graphics she created were a mix of dreamy, Liberty London-style, intricate kaleidoscopic textile designs mixed with 3D polygon spaceships. She also created some large silk banners in St. George's Church, Bloomsbury for the centenary of Emily Wilding Davison's death. See www.iheartpowerpoint.com. Both these projects involved creating 3D objects that she then mapped her kaleidoscopic textiles onto and were pertinent in the formation of her current style. She has just created a course for Domestika teaching graphic design using the ubiquitous office software, PowerPoint in a whole new way.